Burger King Rolling Out New Menu Items
New sandwiches, sundaes on the roster for 2013
There are a few new items heading for the menu at Burger King in 2013, and GrubGrade has spotted some of them.
First, there’s the Molten Fudge Bites and Sundae, a chocolaty concoction of gooey nuggets resembling Dunkin’ Donuts’ Munchkins served alongside an ice cream sundae topped with caramel and chocolate sauce. There’s also a new Philly Chicken Sandwich on the way, which looks like an oblong fried chicken patty topped with cheese, peppers, and onions. Also, the Italian Chicken Sandwich, which has been served on and off for many years, will be making its triumphant return to Burger King this year. Essentially a chicken parm, it’s a fried chicken breast topped with marinara sauce and melted mozzarella. Next up is a new take on chicken nuggets, and finally, the popular cheesy tots are making their return.
At the moment, these items are being tested in several markets, but you most likely will be able to find them at your local outpost of the burger giant within a couple months.
Burger King Rolling Out New Menu Items - Recipes
They used to have a slogan at Burger King: "Have it your way."
Now, a new Burger King promotion is more like: "Have it our way. Because we don't think you're clever enough to know the difference."
It's not a nefarious bait-and-switch or anything it's more of a challenge.
It's all the result of the fact that the burger chain recently introduced two plant-based, meatless sandwiches in its restaurants in Sweden, called the "Rebel Whopper" and the "Rebel Chicken King."
Now, it's a pretty bizarre promotion by American standards, Burger King says they'll give customers either a meat-based sandwich or a plant-based one -- but they won't tell them which.
Vegan Burger, Finland
Known for Big Macs and Chicken McNuggets, the last thing that comes to mind when you think of McDonald&rsquos is anything vegan. However, the fast food chain is looking to change that.
At one of its restaurants in Tampere, Finland, McDonald&rsquos is testing out a new &ldquoMcVegan&rdquo burger. That&rsquos right, the Big Mac inventor has created a vegan burger, made with a soy-based patty. The limited-time item is available between Oct. 4 and Nov. 21. The company doesn&rsquot have plans to offer it outside of Finland.
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"Many customers hadn't considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we're playing to win,” KFC said in a release in January.
And then, of course, there’s the viral Popeyes chicken sandwich, which is the Helen of Troy of this Trojan War. When Popeyes launched its first chicken sandwich in 2019, other fast food chains including Wendy’s and Chick-Fil-A began beefing over who really had the best chicken sandwich in an epic (and hilarious) Twitter battle. And the battle, both on social media and IRL, continues to this day.
With so many new chicken sandwiches coming out this year, it’s hard to say who will come out on top. But really, as every fast-food chain competes to make the crispiest, tastiest chicken burgers around, we’d argue we are the true winners.
Burger Shots were basically Burger King’s way of competing with White Castle.
Burger Shots were available back in 2008, when they were sold in six-packs and two-packs. Each pack contained mini Burger King burgers, which basically looked exactly like White Castle burgers. They were topped with one pickle slice, and it cost extra for cheese. Maybe this is why they were discontinued?
In 1953 a restaurant called Insta-Burger was opened by Keith Kramer and Matthew Burns in Jacksonville, Florida. They started franchising in 1959 and later that year the whole restaurant chain was purchased by two franchise-owners James McLamore and David Edgerton, who renamed the chain Burger King and expanded it to over 250 locations. By 1963, they had even expanded into other countries.
In 1967 it changed hands again the chain was bought by Pillsbury. Under the new management they standardized the restaurants and expanded the menu. When Pillsbury became a part of Grand Metropolitan in 1989, and then by TPG Capital in 200 and with that new leadership, came more new ideas for the restaurants.
In 2006 the company revamped advertising and the menu but only a few years later, it was bought by its current owners, 3G Capital Brazil. Although the Head owner of the chain has changed many times through the years, most of the restaurants in the United States are privately owned franchises.
Currently, Burger King’s headquarters are in Miami, Florida, and over the years while there have been rumors of relocating, they have stayed. There are plans to expand the brand and a potential merge with a Canadian-based donut shop is possible in the future. Considering the fierce competition for fast food restaurants in the United States and around the world, this would distinguish them significantly.
13 Ways to Hack the Burger King Menu, According to an Employee
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In about six hours, I’ll be waking up to go work at Burger King, which I do six days a week. Since Burger King consumes my life, I decided to just accept it and write this article with some lifesaving hacks. These hacks are so amazing that they may have you running back to Burger King six days a week, just like me.
1. Shake up your drink
Most Burger Kings have transitioned to using Freestyle Coke machines. In these machines, there are over 100 different combinations you can make. If you dine in and use the freestyle machine, there are secret flavors. “Secret Santa” is a flavor during the holidays, and let me tell you, it is the bomb.
And even better? You can customize your milkshakes, frappes, and smoothies, too. Just ask whoever is working to combine your flavors and they will happily do it.
2. Never choose between fries and onion rings
Photo courtesy of 1000awesomethings.com
I am going to get straight to the point on this one. Half onion rings, half fries, one container. No additional charges, either. Make sure to ask for a side of zesty sauce, too.
3. Make an ICEE Float
Photo courtesy of @the.coral on Instagram
Ever hear of the saying, “you can’t have your cake and eat it too?” Well in this case, you can. This is probably one of my favorite — and best tasting — hacks. ICEE floats are made by taking your favorite flavor of ICEE and adding in ice cream. It’s two desserts in one—can you say yum?
4. Try a Veggie Whopper
GIF courtesy of onegreenplanet.com
Yes, Burger King sells veggie burgers, but few know about the veggie Whopper. To put it simply, you get all of the deliciousness of a whopper minus the meat. Pretty groovy, right?
5. “Hot Fries, No Lies”
This is a secret slogan employees use when we make fries. You can join in on the fun, too. If you like your fries hot and crispy, just let the person taking your order know and they’ll be made fresh for you. But if you’re a little impatient and can’t wait three minutes for delicious fries, this slogan may not be for you.
6. Always Buy Value Drinks
I don’t know about you, but I ball on a budget. So if you’re eating at Burger King, I’d suggest swapping out that small, medium, or large cup you get for a value cup. Value cups are only $1 and refills are free. Do the math.
7. You’re Never Too Old for Kids Meals
GIF courtesy of scooppick.com
You don’t have to be 12 and under to order a kids meal. You don’t have to get the toy, either. If you aren’t as hungry and want to order a kids meal, you can get a free dessert (ice cream or a cookie) instead of a toy.
8. Best Time for Burger King Cookies
GIF courtesy of tumblr.com
Do you want warm, gooey cookies like your grandmother makes? If you go to Burger King any time between opening and 11 AM, you’ll be looking for your granny in a Burger King uniform. They’re just that good.
9. Buy Some Bags of Ice
If you didn’t know, Burger King has super cheap 10-pound bags of ice. Most of the time, it ends up being more than ten pounds because we don’t even measure it. So next time you’re throwing a banger, you know where to get ice for the low low. You’re welcome.
10. Check for Receipt Coupons
Always look at the back of your receipt and do the survey. With a purchase of a drink and fries, you can get a free Whopper or Original Chicken sandwich. So if you buy a value fry and a value drink, you’ll end up getting a free sandwich for about $2.34. It’s too good of a deal to pass up, especially if you’re a broke college kid like me.
11. Chow Down on a French Fry Burger
Photo courtesy of thedailybeast.com
This is an old menu item but if you want it, you can get it. Just ask if they can throw some fries on your burger, and if you’re nice they’ll do it happily for no extra charge.
12. Swap Out Your Buns
Don’t like sesame seeds? Ask for two bottom buns. Want something a little fancier? Ask for a brioche bun. Want no bun? Well, just ask for no bun. Pretty simple.
13. Customize, Customize, Customize
If you haven’t gotten the point of this article yet, it’s that you can customize anything. Seriously, if you can come up with a creation using their menu items, Burger King will make it for you. One time, a man asked for a double cheeseburger with a chicken patty in the middle, and guess what? We did it for him. #FastFoodGoals
Burger King is entering the chicken wars with an upgraded spicy chicken sandwich
The chicken wars just got a little bit spicier as Burger King is rolling out a new and improved spicy chicken sandwich, Fox News reports.
According to the site, the new sandwich will be made with “fresh, no frozen, chicken that is hand-breaded.”
Burger Beast, a food reviewer, tried the sandwich and posted a review on Jan. 8. Here’s how he describes the new menu item:
“Every crevice of the chicken is covered in breading along with buttery buffalo sauce, just what the comfort food doctor ordered. The buns are soft, and the bottom bun is toasted and perfect for withstanding the sauce onslaught, no crumbling under pressure here.”
The reviewer also revealed that the new sandwich comes packaged in a thermal-type bag, similar to the way chicken sandwiches are packaged at Popeyes and Chick-fil-A.
Burger King is testing an all new Spicy Hand-Breaded Chicken Sandwich in a few locations nationwide and I tracked one down.
While Burger King hasn’t announced any national release timeline for the sandwich yet, Carrols Restaurant Group, Burger King’s largest franchisee, expects to have the new chicken sandwich sold at all its 1,000 Burger King locations by May of this year, according to Restaurant Business.
Burger King Rolls Out Its First Rebrand In More Than 20 Years
Burger King has updated its branding for the first time in over 20 years, including a new logo that . [+] pays homage to the chain's legacy.
A new year can often bring new beginnings and, for Burger King, that means a completely new look. The chain today introduced its first rebrand in over 20 years, an effort that includes everything from a new logo and merchandize to décor and menu boards.
The visual plays on the chain’s legacy, with a throwback logo and colors and frequent reminders that the brand has been “Flame Grilling Since 1954.” The elements are reminiscent of the 1980s burger wars yet appeal to younger consumers who crave vintage designs. For now, the rebrand is rolling out in the U.S. system, but will make its way into the global system throughout the next few years.
During a Zoom call this week, Burger King President Chris Finazzo showed off some of the “Royal” design elements from a newly remodeled restaurant in Miami. The restaurant features modern elements–including a catchy Whopper design suspended from the ceiling, bar stool seating and an open kitchen. Finazzo said this new look is both fun and simple and will “take the brand into the future.”
“The launch of this entirely new visual identify represents who we are. It captures the brand, especially in the moment we’re in now and, more importantly, it’s a symbol of what we want this to stand for. Things are changing at Burger King. It’s an exciting time and we want to symbolize to the guest that they will be able to get a better experience,” he said.
The company notes that every design detail was intentionally reimagined to better reflect “the new Burger King food journey,” with a minimalist logo, rich and bold colors, a new proprietary font called “Flame,” new uniforms that mix a contemporary style with comfort and packaging illustrating ingredients.
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However, this announcement entails much more than proprietary fonts and paying homage to the brand’s deep history. Finazzo said the changes signal a commitment to food quality–leveraging momentum from the brand’s recent announcement that the Whopper is now free of artificial colors, flavors and preservatives. The company is striving for the same achievement throughout its menu by the end of this year.
The other important piece here is the digital transformation of Burger King. This rebrand comes on the heels of BK’s new “Restaurant of Tomorrow” model announcement, for example, which features multiple drive-thru lanes, dedicated parking spots for curbside orders, pickup lockers and an external walk-up window.
That model will complement the new “Royal” design, which includes the aforementioned visuals as well as double drive-thru lanes, a major focus for the chain as off-premise business picks up.
“Double drive-thrus are really important for creating a best-in-class off-premise experience for guests, which is something we’re doing throughout our entire fleet. We think it’s going to be really important as the world of off-premise becomes more important to our guests,” Finazzo said.
A “large majority” of restaurants that are able to retrofit a double drive-thru lane will do so, and every new restaurant will be mandated to have a double drive-thru lane.
“The idea to have a double lane came from franchisees and has been advocated for by franchisees. They’re big believers in it because they know there are great returns associated with them,” Finazzo said.
No doubt those returns have grown, with visits at the window up by nearly 30% during April, May and June. It was an important channel pre-pandemic, too, with 39% of diners using the drive-thru more in 2019 than they did in 2018, according to National Restaurant Association data.
Burger King’s drive-thru experience will different for more reasons than just an added lane to relieve volume, however. The chain is deploying its proprietary machine learning system, called Deep Flame, in its exterior digital menu boards. This system allows Burger King to better learn customer habits and, essentially, better communicate with guests.
“We’ll be able to show guests things they may like, like items that are trending around the country or personalized menu items based on the time of day or the temperature. We can show our guests custom content, which allows us to make a better connection with them,” Finazzo said. “With Amazon AMZN , people are used to getting these suggestive, personalized experiences. When you pull up at our drive-thru, you can get that now and we can use that as a big opportunity.”
Deep Flame, in other words, works similarly to McDonald’s Dynamic Yield technology, but without the $300 million acquisition price tag. The technology is currently deployed in 25% of U.S. restaurants and is expected to be in 75% of restaurants by the end of this year.
Perhaps the biggest question in this branding overhaul is why now? Burger King parent company Restaurant Business International has repeatedly discussed capital expenditure pauses throughout the past few months in an effort to navigate the COVID-19 crisis. Even though the chain hasn’t yet yielded the positive same-store sales results of its burger peers–down 7% during the most recent quarter–this news shows that the company is perhaps ready to move beyond such cautious frugality.
“You don’t go through an image and rebranding transformation overnight. This has been in the works for a while,” Finazzo said. “We’re feeling very confident about where we are as a brand and thought now is as good a moment as any. There is a lot going on in the world, but the one thing that doesn’t change is guests want to get a great experience and we have worked hard to give them that across touchpoints.”
Burger King's Impossible Whopper isn't the healthier alternative you thought it was
Considering that the plant-based Impossible Whopper isn't even in every Burger King store yet (as of May 2019), adding it to the list of menu items not to order might seem a little premature, but we have our reasons.
First off, it's probably not a bad idea to double check your burger patty when you order an Impossible Whopper, as there have been reports of one Brooklyn BK misleading customers into thinking they were getting a vegan Whopper, when it fact they were given regular beef Whoppers.
Then there's the issue of the sandwich itself. You might think that the Impossible Whopper is a healthier alternative to the beefy Whopper, but that's not necessarily the case. "Health-wise I don't think it makes much of a difference," Sharon Zarabi RD, director of the Bariatric Program at Lenox Hill Hospital, told Healthline, adding, "I wouldn't define it as healthier, I would define it more as ethical." While it does have a lower cholesterol level, it has more sodium than a traditional Whopper, with 1,240 milligrams versus 980 milligrams in a beef Whopper.
Social media seems to be divided when it comes to the Impossible's taste. While some have called it a "dry, bland garden burger," others seem to like it. Of course, everyone has their reasons for ordering an Impossible Whopper, but if you're only getting it because you think it's way healthier, you might want to pass.